LEADS THAT VANISH
You pay for every lead. Half disappear after one call.
Trusted by Leading Developers
The Problem
Your CRM is where customerknowledge goes to die.
DATA NOBODY TRUSTS
Your team avoids the CRM. What's in it is half-empty and half-wrong.
KNOWLEDGE THAT WALKS OUT
A salesperson quits. Everything they knew about your buyers leaves with them.
It was never an effort problem.Your CRM only records. It never learns.
CRM vs ACX
CRM is the old way.ACX is the new one.
Old CRM
ACX
What it does
Stores what people type
Listens, remembers and acts
Data entry
Reps type it
Reps speak it, ACX structures it
Memory
Stuck with each rep
One memory every team shares
Next step
You must remember to follow up
ACX tells you what to do next
When a rep leaves
Knowledge is lost
Knowledge stays
Staying on the old way is the risky choice.
What is ACX?
What is ACX Totality,also known as Absolute CX?
ACX Totality, also known as Absolute CX (short for Absolute Customer Experience), is an AI-native CRM and real estate customer experience platform built only for real estate developers. Think of it as a real estate second brain for your sales team. It listens to every call and conversation, remembers every customer in one shared memory, and recommends what should happen next. Your team simply speaks, and ACX keeps everything organised and up to date.
Meet your real estatesecond brain.
Your sales team's second brain remembers everything your team learns about every buyer. Nothing is forgotten, and no customer ever has to repeat themselves.
SPEAK MORE.TYPE LESS.
YOUR TEAM WORKS. ACX REMEMBERS.
Your team speaks. ACX captures the call and fills in the CRM.
AUDIO TRANSCRIPT
EXTRACT KEY INFORMATION
- PROPERTY PREFERENCE3BHK
- CUSTOMER SENTIMENTPOSITIVE, HIGH INTEREST
- CONSTRAINTBUDGET STRETCH NEGOTIATION
- FOLLOW-UPFRIDAY, 11:00 AM
02IT REMEMBERS.
One shared memory of every customer. Marketing, pre-sales, sales and brokers all see the same story.
Marketing
Pre-sales
Sales
Broker
Aarav Mehta
- Marketing knows the click.
- Pre-sales knows the budget.
- Sales knows the objection.
- The broker knows the preference.
ACX knows the customer.
03IT ACTS.
ACX tells your team the best next step and takes care of the follow-up.
Call Aarav Mehta on Friday at 11:00 AM. Suggest higher-floor 3BHK units within budget.
The 7 links
EVERY SALE HAS 7 LINKS.
Your second brain connects them, and remembers every one.
LEADWhere the buyer came from.
CONTACTEvery call, message and email.
CONVERSATIONWhat the buyer said and wants.
VISITSite visits and how they went.
SECOND BRAIN
Tap a link to see what ACX remembers.
PROPOSALPrices and offers you shared.
BOOKINGThe unit, the payment, the date.
ATTRIBUTIONWhich ad or campaign won the sale.
In action
See ACX in action.
Turn every customer signal into one intelligent customer profile.
Let AI engage, understand and act on every conversation.
Personalise every interaction and move every lead forward.
Capture intent at the site and make every follow-up count.
From inventory selection to confirmation, make booking effortless.
Ask anything. Get instant insights. Take the next best action.
Know which channel truly drives the best ROI.
Why ACX
Real estate is the onlything we do.
ACX is built by the team behind Insomniacs, India's largest real estate martech company. We've seen what happens between lead and booking across1,100+ projects. ACX is that experience, built into software.
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REAL ESTATE EXPERTS
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PROJECTS MANAGED
₹0+
CRORE HOMES SOLD
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ET REALTY PROP TECH IN
CRM SOLUTIONS
CRM SOLUTIONS
Recognition & Honours
Awards
2026
Prop Tech in CRM Solutions.
ET Realty - Real Estate Awards
2026
Advertising Agency of the Year
ET Realty - Real Estate Awards
2024
CTO of the Year
Realty+
2016
Real Estate Website of the Year
Realty+
Testimonials
What developers say.
ACX changed how our sales team works. Nothing slips through anymore, and every follow-up happens on time. Our conversions have never been this consistent.
The shared memory is a game changer. When a team member moves on, the customer knowledge stays with us. That alone has saved countless deals.
We simply speak, and ACX keeps everything organised. My team spends far less time on data entry and much more time closing bookings.
Onboarding was quick and the whole team adopted it within days. The AI recommendations genuinely tell us the next best action every time.
Every customer conversation is remembered in one place. Our site teams and CRM finally work from the same truth, and buyers feel the difference.
ACX pays for itself. We stopped losing leads between calls, and the attribution tells us exactly which channels actually drive bookings.
Live in threesimple steps.
- 1
Book a 20-minute demo
See ACX on your own sales process.
- 2
We map ACX to how you sell
Your projects, your team, your workflow.
- 3
Go live with our team beside yours
Training and support until your team actually uses it.
FAQ
Questions developersask us.
What is ACX Totality?
ACX Totality is an AI-native CRM and customer experience platform built only for real estate developers. It works as a second brain for your sales team: it listens to calls and conversations, remembers every customer, and recommends the next best step, so your team spends less time typing and more time selling.
What is Absolute CX, and how does it relate to ACX Totality?
Absolute CX, short for Absolute Customer Experience, is the customer experience platform for real estate, and ACX Totality is its AI-native CRM and second brain for developers. ACX Totality is part of the wider ACX family of real estate customer experience products built by the team behind Insomniacs.
What is a real estate second brain?
A real estate second brain is a system that remembers everything your team learns about every buyer: budget, preferences, objections, and past conversations. Anyone on your team, from marketing to sales to brokers, can see the full story, so no customer repeats themselves and no knowledge leaves with a salesperson.
How is ACX different from a traditional CRM?
A traditional CRM stores what people type. ACX listens to conversations, builds one shared memory of each customer, and recommends what to do next. It is built for how real estate developers actually sell, with in-house teams and broker partners, not as a generic sales tool.
How does ACX improve real estate customer experience?
Buyers get a consistent experience because every team sees the same history. They are not asked the same questions again, follow-ups happen at the right time, and your team walks into each conversation knowing what the buyer wants. That is what a better real estate customer experience looks like.
Can my team update the CRM by voice?
Yes. Your team speaks a quick note after a call or visit, and ACX turns it into structured information: property preference, sentiment, concerns and follow-up date. No long forms and no retyping.
Does ACX work with broker and channel partner sales?
ACX is built for developers who sell through both in-house teams and broker partners. What your team learns about a buyer lives in one shared customer memory.
How is ACX priced?
ACX is quotation-based, depending on the size of your team and the number of projects. Book a demo and we will share a clear quote, or see our pricing page for details.
The New Way
GIVE YOUR SALES TEAMA SECOND BRAIN.
The old way is costing you buyers. See ACX on your own sales process in a 20-minute demo.
Built for real estate developers. We reply within one business day.
Enquire Now
Fill in the details below to book your 20-minute demo.